Together with my great friend and director Carson Blaze Bryant, I created this spec-ad for Maison Margiela’s Replica line: Spring in the Park.

The intention behind this project was to evoke the delicate balance between memory, scent and fleeting moments — a short, sensory journey that captures the essence of a perfect spring afternoon in the park. In our creative process we focused on mood, atmosphere and subtle emotional triggers, rather than on overt product placement or traditional storytelling arcs.

The result is a dreamy, intimate spot that doesn’t push a hard sell, but invites you to feel the fragrance, to conjure a memory, to take a breath.

Director: Carson Blaze Bryant

DoP: Luca Meier

Starring: Ronja Zesiger

Gaffer: Paul Dykes

Creative Director: Mariana Da Costa Pinto

Edit / Color: Luca Meier